Chapter 224 New Brand Endorsement Shu Mei was very happy that Wu Mu adopted her idea. As a true fan of Wu Mu, she naturally hopes that Wu Mu's first album after his collapse and comeback will be more popular and more talked-about. Just based on the theme of commemorating life before the collapse of the house, plus the songs that will be included in the album, she thinks this topic will definitely be a big hit. Well, it’s the idol’s first album after his comeback, so we must support it! Shu Mei felt that she needed to save some pocket money so that she could provide support when the time came. After reading Shu Mei's analysis report, there is something else. It's about endorsement. After he had a studio and employees under him, Wu Mu handed over the business contact matters to the employees in the studio. Shi Wu reported to him that during this period, a total of seven brands contacted him and wanted him to be their brand spokesperson. As his reputation improved and his popularity gradually increased, the number of endorsement advertisements like this one that came to him also increased significantly.

However, not all brands that come to your door are suitable. Brands choose celebrities, and celebrities also choose brands. After investigation and analysis, Shiwu felt that four out of the seven companies were unsuitable. Either the products they had had problems to varying degrees, or the money offered was too little, and taking the job would reduce their own commercial value. There are only two families, and he thinks it is suitable. "First, the Qingquan mineral water company. They want you to be the spokesperson for their 105-degree distilled water. The asking price is million for two years." This is a legacy of the previous live broadcast program. After Wu Mu sang the advertising song, this brand was very savvy and came up to take advantage of the popularity and contacted him to be its spokesperson. However, the endorsement level does not seem to be high. As a product line spokesperson. There are many categories of brand spokespersons, including various global spokespersons, regional spokespersons, brand ambassadors, brand friends and so on. The degree of binding varies according to the classification. Product spokespersons like this only endorse one product of their company. The money given is naturally much less than that of a deeply bound global brand spokesperson, just 18 million for two years. Shi Wu nodded, "The contact person over there said that their company already has a spokesperson, and the contract is for more than a year, and they can't change it now, so they would like to ask you to be the spokesperson for the product line first." Wu Mu was too lazy to care whether what they said was true or not. He said indifferently: "That's fine, as long as they are willing to accept the condition that I don't run offline promotional activities." This company had already used songs to generate some popularity for them. After taking the job, he no longer needed a performance card if he didn't have to go through the trouble of running offline activities. The money is not high but it is acceptable. "I'll contact them." Shi Wu made note of this. In addition to Qingquan mineral water, there is also a connection with a watch brand. But the brand is not looking for a new spokesperson, but wants to renew the contract with him.

This was a brand endorsement of his predecessor. Previously, they had followed the trend and officially announced the termination of the contract with him. However, after his scandal, they quietly stopped the action of terminating the contract and demanding the return of the endorsement fee and payment of compensation, and chose to wait and see. After waiting and watching for a while, I immediately came to ask for a contract extension when the previous contract expired. Wu Mu doesn’t care about the brands that come back to renew the contract, but he just asks, “How much do they offer?” "Twenty-eight million for two years." "Too low." Wu Mu shook his head. "Raise it to 35 million. If they accept, then we'll take it." what? ".Isn't this price a bit too high?" Shi Wu asked hesitantly. He understands the need to pay more. After all, his boss's popularity is increasing day by day, and his fame has risen a lot since his last brand endorsement, so it is reasonable to pay him more. But it doesn't make sense to increase it to 35 million all at once. "The extra five million is a punitive fee for their brand. They wanted to terminate the contract with me and asked me to pay compensation." Wu Mu said with a smile. Shi Wu: "." Do celebrities impose punitive charges on brands? Shi Wu could only say that this action was somewhat against the will of Heaven. He had never heard of any other star in the circle who could say such outrageous words. Wu Mu didn't care. If they didn't agree, he would just earn less. It was just a matter of a few performance cards. It didn't matter. It was more important for him to be in a good mood. After introducing the two brand endorsements that Shiwu thought were valuable, he continued to report to Wu Mu the remaining ones that he analyzed as inappropriate. After all, no matter how inappropriate it is, the report still needs to be made. "FAW Phaeton has a new energy vehicle model coming online, and they would like to invite you, the boss, to be the spokesperson for the product line. The asking price is 42 million." Car brand endorsement? And the asking price is so high, is the analysis inappropriate? Wu Mu was curious, "What's the problem with this endorsement?" Shi Wu shook his head and said, "Their car model has recently been caught in a public relations crisis and has been criticized by the entire Internet." "The main purpose of hiring you as a spokesperson is to let you put out fires. Rather than being an endorsement fee, it's better to say that you are asking me to divert public fire and get scolded." Wang Hongtao, marketing manager of the new energy brand department of FAW Phaeton, has been very busy recently. He really didn't expect that he would be so unlucky to encounter such a stupid thing. Originally, as an attempt by the head office to enter the new energy market, their new energy production line was highly anticipated, and all kinds of resources and support were fully utilized. With the strong support of the head office, they have indeed built a car that is excellent in terms of both material loading and tuning. Combined with their pricing close to cost, this car had a bright future. But this bright future was ruined by an idiot. They plan to officially unveil this car at the upcoming Shanghai Auto Show, and now only pre-sale reservations are open. In order to build momentum for the launch of their new car, he decided to invite a super internet celebrity on Douyin with more than 60 million fans to do a live broadcast to promote the pre-sale of the product. The live broadcast was going quite smoothly at the beginning, and everything seemed to be getting better.

Then the super internet celebrity seemed to be possessed. After seeing a comment in the barrage saying that he had previously sold fake products and was a liar, his defenses suddenly broke down. In front of everyone, he called someone a stupid bastard in the live broadcast room, mocking him as a poor bastard with no money who could never afford a car in his lifetime. When Wang Hongtao saw this scene, his eyes turned black. He knew immediately that something bad was going to happen. As expected, this incident caused a huge uproar on the Internet. Not only did it appear on the hot searches on all major platforms, but even various self-media marketing accounts were all talking about it. The internet celebrity anchor who was at the center of public opinion is in trouble. But their new car will also be doomed. As a tool used by that anchor to mock people for being poor, their reputation has already been ruined before their new car has even been released. Now the internet is full of people saying that they are poor and not worthy of buying their cars. As a car that was originally a test product and has not yet been released, it can be said that it is a bit too far to bear such a title. His decision to hire the marketing manager of that internet celebrity almost ruined his future. But if you go further, you still have to try self-rescue. He not only immediately contacted the head office's crisis public relations department to do emergency crisis public relations. They also hired the industry's top public relations team to provide them with advice. Then, what he didn't expect was. The top crisis public relations team in the industry he invited gave him a suggestion that made him a little dizzy. They even suggested inviting the celebrity Wu Mu to be the spokesperson for their new product. (End of this chapter)