Chapter 228 High-end Business War (4k) Zhang Shan, who was promised by his boss the position of head of the new department, left with trepidation in his heart. Although the boss said that it was not illegal to scratch the car paint and puncture the tire, he still went to search it out of concern. Then I realized that it really only fell within the scope of public security management and was not a big deal. But it doesn't seem to be safe. If the losses are too great, it will violate the criminal law of intentional destruction of public or private property. So after thinking it over, he finally decided to give his boss a discount. It’s better not to scratch the car paint, just throw paint on it. Well, pour it on the car cover, tear half of the car cover and leave the other half, then pour it on the remaining half. This way, you will get a visual effect without causing any actual damage. Make some banners and some Wu Mu posters and burn them on the spot to create a hot spot effect without having to worry about breaking the law. This way, even if you don’t have time to run, you won’t be caught.
And this way there is no pressure to break the law and it is easier to find people. After finalizing the plan, he found some people who were said to be very knowledgeable and professional through the company's factory safety director, and began to prepare to start. The next morning, they went to the Shanghai Auto Show. At the auto show, people were coming and going in front of the Phaeton's new car booth, which was still covered with a car cover, and from time to time some people stopped to take a look. After giving a wink to the professional masters nearby, Zhang Shan quietly retreated behind the crowd. He didn't plan to do it. Not only was it risky, but he wasn't a professional and couldn't help much in this aspect. So he decided to just shoot a video from the back. He took out his cell phone, intending to pretend to be a passerby and take pictures of the whole scene. "Stupid car company, this kind of car that looks down on people is not worthy of being on the market!" "We are poor and don't deserve to buy your car!" "Rubbish star, I was so blind to misjudge you!" The people we found were actually quite professional, and their emotions were very appropriate. They looked like the kind of angry young people at the bottom of society who were irritated by online public opinion. By filming this scene and posting it on the Internet, I think it will draw everyone's attention back to this car. Zhang Shan thought happily in his heart. Next, as soon as the fun is over, run away quickly. This way, even if you are caught by watching the video, it won’t be a big problem. Nothing illegal has been done. As long as those people are not mentally ill, they will never give up their company. They will just insist that it was a personal behavior caused by emotional excitement. He thought with ease in his heart. Just when it seemed that the new department head was about to be hired easily. Suddenly, a hand reached out from the side and grabbed his wrist tightly. "What's wrong with you?" Zhang Shan, with a smile still on his face, looked over, unable to react.
Then I noticed that next to him was a young man wearing a black casual T-shirt. The young man took out his ID from his pocket and shook it at him, looking suspicious. "Police, you are in cahoots with them, right? What are you doing?" Zhang Shan's mind suddenly went blank, and his mouth trembled a little, "I, I, I am a fan of Wu Mu." The young man looked even more suspicious, and simply took out another pair of silver bracelets from his waist, "Call your friends and go to the duty room with me." Handcuffs!! Zhang Shan's head was buzzing even more and his whole body was trembling. "Don't catch me, don't catch me, run!" He shouted at the people who were making a commotion over there. "Don't move!" "Everyone squat down for me!" The young man no longer hesitated and pushed Zhang Shan to the ground in an instant. "what?" "You said that Qingyang Company sent people to our new train station to throw paint and hang banners, and then they were caught by the police!?" Wang Hongtao looked at his subordinates who were reporting with a confused look on his face. The subordinate who came to report also had a strange look on his face. "Yes, the people who threw paint ran away directly, but their supervisor in charge of this matter was caught. That person was very cowardly. After being pinned down by the police, he confessed everything without being asked any questions. Many people at the scene also took videos." As he spoke, his men showed him the phone. Wang Hongtao: “.” After watching the video, Wang Hongtao had only one idea in his mind. Outrageous! abstract! Wang Hongtao naturally knew that Qingyang Company had been blackmailing them. Friendly competitors are hostile to you, cutting off your financial resources and killing your parents. He knew that not only Qingyang Company, but also several other companies must have followed suit and bought negative articles to add fuel to the fire. But even though he criticized them online, he really didn't expect that Boss Qingyang could come up with such an abstract idea to target them offline. Then he sent out such an abstract subordinate. Wang Hongtao is a fool, but he realized it immediately. “Buy hot searches! Buy hot searches on all platforms! Stir up the popularity of this matter! Make the news that the recent turmoil is caused by our competitors who are slandering us behind the scenes!” "Oh right! That anchor has worked with Qingyang before, right? They directly asked someone to do marketing for us. This is a trap set by that anchor and his friends. They want to deliberately harm us!" His subordinates were very hesitant. "It's a bit illogical to sacrifice your career to harm us." Wang Hongtao glared at him, "What logic are you talking about at this time? Put the hat on first!" Isn’t this exactly an opportunity God has sent to them? Everyone on the Internet was criticizing their new car, mainly because of that anchor.
Now they just have to market themselves as victims, then people will have no basis to criticize them. As for the turmoil in this period, it can also be completely pushed onto the competitors. It is not that there is any problem with their company's new cars, but that the competitors are simply jealous of them and are hiring internet trolls and writing negative articles to discredit them. This kind of counterattack sounds weak and powerless if it is said alone, but when combined with the arrested employee of Qingyang Company, it is irrefutable evidence. Wang Hongtao quickly began to market the product desperately. He not only bought hot searches and marketing articles everywhere, but even used the big account of their Phaeton car. Phaeton Automobile official: "Sometimes, we want to make a car that is recognized by users, but it is always difficult. There are always some competitors who don't like you and try every possible means to discredit you. @Qingyang Automobile, we have called the police and we will investigate this matter to the end. (Picture) (Video)" Then, as expected, the internet became extremely popular instantly. All the users who were originally skeptical about Wumu were completely stunned. "No, Qingyang Auto can be so stupid? Going to the human line to do such a thing? It's okay to do such a thing, but you were caught?" "Fuck, low-end business wars involve acquiring companies, shorting stocks, and strategizing. High-end business wars involve throwing paint, scraping car paint, and puncturing tires, right?" "You are really a fan of Wu Gou. If this hadn't happened, Wu Gou would have been scolded. But as soon as you show up, Wu Gou instantly becomes a white lotus with no problems at all!" Abstract, so abstract! Everyone was cursing Wu Gou fervently, but the basis of their cursing was suddenly cut short. Judging from the current rumors, if they continue to curse, they will just become the Internet army hired by Qingyang Company. They even themselves are somewhat suspicious now, whether these people around them are actually the water army arranged by Qingyang Company. Oh no, they were really slapped in the face by Wu Gou! Their boycott not only did not cause any loss to Wu Mu's commercial value, but his private fans also continued to help him boost his stats. Now even his reputation hasn’t done any harm to Wu Mu. Judging from the current rumors, it is obvious that Wu Gou and the new Phaeton car are going to be whitewashed. Wu Mu was also stunned by Qingyang Company's abstract operation. Although this effect is obviously caused by performance card marketing, it still applies that performance cards are based on realistic logic and cannot hypnotize people into taking action. At most, it may just be about pushing the right information to the relevant people at the right time, adding fuel to their psychological thoughts. He also forwarded the video to join in the fun. Wu Mu's Evolution: "Tell me, extreme friends like this, please don't say you are my fans. My fans are all smart and rational. If you are not smart and rational, I will remove you from the fan ." He posted a picture below of an emoticon that he stole from the comment section. People often post this emoticon in his comment section. No one knows where the emoticon was taken from. He has a serious expression on his face and is looking up at the camera, pointing his finger. The comment section below is very angry. "Wu Gou, you are so proud of yourself! Although your limelight has turned around, don't think I won't blacken you. From now on, I will supervise your programs and blacken you!" "Haha, although this incident is a coincidence and proves that Phaeton Automobile itself did nothing wrong, but you are definitely not innocent! Before you accepted this endorsement, you definitely didn't take me seriously!" "Awu, if you lose this time and admit your mistake, I won't be too angry. After all, it's just an endorsement. If you think about it carefully, it's not a big deal. But you won! Then my rebellious psychology will come out, and you will have another hater!" "Oh, you bastard, just keep acting like that. Sooner or later, you will ruin your popularity among the public. The day will come when you will be ruined again."
"Don't raise the flags in front of you. I'm scared just watching. Every time I raise a flag, it seems like I get slapped in the face by Wu Gou. I'm wondering why Wu Gou is so hard to criticize? The more people criticize him, the more popular he becomes?" Everybody is really puzzled. Since the collapse of his house, Wu Mu has experienced so many anti-fan storms, but how come there is no impact at all every time in the end? The more he is criticized, the more popular he becomes? Just like this time, not to mention damaging his commercial value, they probably even added to his commercial value. Given Wugou’s excellent marketing and fire-fighting effect, if other companies encounter a public relations crisis in the future, can they resist hiring Wugou? There are so many fans who are helping him boost sales. If other car companies see this, wouldn’t they be able to resist giving it a try? Those passers-by who hated him were very surprised, but there were also real haters of Wu Mu who sneered. "Isn't it easy to make him unpopular? Just don't watch his shows. If he appears a few more times, the producers will immediately stop inviting him if they find that his show's ratings are dropping. Without his shows, he will be forgotten immediately." It seems so? "Don't worry, I won't watch his new TV show. His acting is so bad that I'm afraid it will hurt my eyes." "+1 if you don't watch the package, you can watch variety shows, but anyone who watches TV is a dog!" The following process can be said to be a natural progression. After the reversal of word-of-mouth, there was no basis for criticizing the new Phaeton. All the previous turmoil was pushed onto the shoulders of the rival company, and their new car was a white lotus. And because of this incident, their new Phaeton car has become extremely popular. At the Shanghai Auto Show, the launch of the new Phaeton was even more popular than those celebrity new cars. Then when the new car was released, everyone looked at its parameters and tuning, and it was simply the king of cost-effectiveness, and they were immediately tempted. On the day of the announcement, the number of people who placed orders was overwhelming, and Wu Mu’s performance card was mixed in and redeemed quietly. Wu Mu had already returned to the crew and continued his life as a civil servant filming. Then obviously, when he returned, everyone looked at him with disdain. Yang Rong sent a message to congratulate, "Congratulations to Mr. Wu Mu on the huge success of his new endorsement!" His congratulations were sincere. Wu Mu's endorsement this time not only allowed everyone to witness his "fire-fighting" ability, but most importantly, it also clearly exposed the portrait of his fans for the first time. For example, Yang Rongfa has never been too worried about Wu Mu's popularity, but he has always been a little worried about whether he has fans and how many people support him. After all, I heard that Wu Mu’s fans are hiding and rarely show up in public. They only support him when he sells products or releases new endorsements. But looking at this Weibo post, there is absolutely no one helping to control the comments, and absolutely no one helping to compile his data, so anyone would have some doubts. Now that this has happened, there are no more doubts. This guy's fans are really hidden. They don't talk much at other times, but they start praising him when it comes to spending money. Even the car booking data is willing to help, so when their drama is released, they will not be stingy in supporting it. Yang Rongfa felt much more at ease. Cui Fu, Zhao Qihui and other crew members also extended their congratulations, and congratulations were heard everywhere. No matter what impression everyone has of Wu Mu, this guy is really popular. He has high popularity, high commercial value, and seemingly loyal fans. It seems that he is about to return to the top, and be the top of the top. What's more, he's quite capable, and after getting to know him, I found his personality to be pretty good except for being a little weird.
Aside from conflicts of interest, there's really no reason not to befriend such people. There is also a play today, and Sun Yueqing, who is also in the crew, is speechless, "Why are you always on the hot search list? The hot search list is just like your home, which appears once in a while." Wu Mu chuckled, "I'm angry." "I'm not bad! Why don't I go there more often?" In fact, it’s not that she doesn’t appear on the trending searches often. She is still on the trending searches a lot, and her fans collect data every day to help maintain her popularity. So you will often be on the trending searches just because of going out shopping or posting new photos. But the quality of that kind of hot search is obviously not comparable to the quality of Wu Mu's hot search that attracted widespread attention. Sun Yueqing didn’t understand why Wu Mu always had so much attention on the hot searches. Wu Mu thought about it, "Maybe I have too many haters? Once they come out to quarrel, it directly pushes up the popularity." Seems to make sense? But when she heard about his haters, Sun Yueqing shrank her neck and said, "Forget it. I can't handle your haters. I have so many people staring at me with magnifying glasses every day. They can just find any fault with me." It seems that Wu Mu is so weird that even with so many black fans, he is not affected at all and is becoming more and more popular. Sun Yueqing murmured in her heart that if the rhythm like Wu Mu experienced happened to her once, she would not be able to bear it. As for Wu Mu, maybe it was his attitude of not caring at all, which might have set a tone for his black fans from the beginning. Basically, when there was a storm, although people outside the circle didn't say anything, people inside the circle didn't seem too surprised and they all watched the fun quite calmly. Maybe it's really like what those black fans said before, only by lowering the ratings of Wu Mu's show can we deal a real blow to him. Sun Yueqing changed the subject and asked curiously, "How much did you make from this endorsement? What is your endorsement fee now? I heard from people in the circle that your endorsement fee has been increasing continuously, and it will be the same price after a period of time." Wu Mu thought about it. There was no confidentiality clause in the contract. "Sixty million." "???" what? Sixty million? Sun Yueqing, who had originally asked out of curiosity, now felt a little jealous. "Why is your endorsement fee so high? I only make a little over 40 million!" Forty million? Wu Mu was speechless. "Your money is not too little, but this is my price. If they ask me to put out the fire, they will definitely pay more." Sun Yueqing, however, did not look happy at all. "How can it be the same? I am more popular than you. There were so many people competing with you before you. Brands have many choices. I am recognized as the best. If the new generation wants the best, they can only choose me." That’s true. Speaking of top male stars, there are nine of them, it’s too crowded. Wu Mu is not even considered the best among them. Among the new generation of young actresses, Sun Yueqing is the most popular. This is not due to marketing hype but is a real fact. The big-budget TV series she has received, the various awards she has won, and the commercial resources that have come to her are much higher than those of other young actresses of the same generation. Besides being more popular, it also has a better positioning. Sun Yueqing felt very uncomfortable. "I also get a commission from the company! The company takes 40%! All in all, I get much less than you."
40%? Wu Mule, "Your company is quite conscientious." Sun Yueqing shook her head. "We negotiated it once. It was 70% before, but later it was reduced to 40%. My contract is expiring next year, so it might be reduced a little more, but the maximum reduction will be 30%." As she was talking, she suddenly had an idea, "Hey, next year when my contract expires, how about I go to your studio? We can join forces and become bosses together!" (End of this chapter)