Chapter 225 Ask Wu Mu to Save the Day No, their new car’s reputation is so bad, and they still want to invite a celebrity to be its spokesperson? And it would be fine if they just invited him, but why did they invite Wu Mu, the idol star who had a bad reputation and whose reputation is not that good, to be the spokesperson? Wang Hongtao was very suspicious that this top public relations team in the industry had received money from a rival company and was deliberately trying to harm him. But unexpectedly, their top public relations team also had their reasons. The head of the PR team said: "Boss Wang, your new car's reputation has been completely ruined. Not only are people who hate the anchor spreading this news, but many people who just want to show off their wealth are also spreading it. With the spread of the news, it has spread widely." "There is a trend online that buying your car means standing against the public. In this case, it is useless for you to apologize or cut ties with the anchor. The most urgent thing for you right now is to divert public attention and stop people from spreading the matter in this direction. Then you can clarify and make amends." There seems to be some truth to that. "But what does that have to do with hiring Wu Mu as a spokesperson?" "And if you want to invite a celebrity, why not invite someone with a better reputation?" Wang Hongtao had absolutely no idea about the connection between the two. Their new car already has a bad reputation, and now they invite a former celebrity with an equally bad reputation. Won't they be criticized even more?

The head of the PR team shook his head and said, "At this time, inviting other stars may not be as effective as inviting Wu Mu." "At this time, if we invite anyone, no matter who we invite, the public will think that we are trying to use money to settle the matter. Spending money to get other stars to stand on our side may intensify the conflict." Then inviting Wu Mu here won’t exacerbate the conflict? The person in charge did not dare to say that there was no radicalization at all, and could only say, "Don't be fooled by the fact that Wu Mu seems to have a bad reputation online. He is cursed everywhere, and even nicknamed Wu Gou. But in fact, a large part of this is just good-natured ridicule." "In the minds of many people, he actually has a good impression, and these people who have a good impression of him happen to be highly overlapped with the people involved in your scandal this time." "Please Wu Mu, tie your new car to Wu Mu's reputation. This will ease the current conflict to a certain extent and eliminate the seriousness of it." Wang Hongtao, who heard about this for the first time, could only say that he didn't understand it but was greatly shocked. And that’s not all. The PR team has several other reasons. For example, Wu Mu has always been known for his good character and personality. If he is invited, Volkswagen may think that Wu Mu is willing to endorse their car, which means that there is nothing wrong with the car. Another example. "Ask Wu Mu a lot, it can also be a good diversion and attract firepower." "Wu Mu, he has a lot of haters and enemies. If you drag him into this matter, his haters will help you transfer the focus of the matter to Wu Mu without you having to say anything. Then you will become a secondary target." Wang Hongtao didn’t quite understand the rest of the sentence, but he understood the last one. He thought for a moment and said, "Please!" After listening to Shi Wu's introduction, Wu Mu pondered for a moment. He finally understood why Shi Wu did not recommend him to take this endorsement. Because this endorsement is indeed a bit tricky. From an objective point of view, this car company was a bit wronged and suffered an unprovoked disaster. From the fact that they apologized and admitted their mistakes as soon as the incident happened and cut ties with the big anchor, it can be seen that they were completely implicated. But at this point the trend has already become established, and apologizing and cutting ties are no longer of any use.

The public's emotions are irrational. They have been portrayed as being in opposition to the vast majority of "poor people", which has become a bit of a stance issue. Plus, there are a lot of people who are just joining in the fun. They don't care about the whole story at all. They just want to show off that they are wealthy, so they show off their savings and add text about poor people who can't afford to buy cars, and then join in the fun and spread the news. Whoever accepts this kind of endorsement will be criticized. Although the money is not small, what is actually affected is the commercial value of the star himself. If someone is involved in such things, even a person with bad reputation will be dragged into it. Other stars would definitely not dare to take on this kind of job at this time. But Wu Mu didn't care. A few scoldings didn't hurt him at all. It doesn't affect him. While others fear being scolded and affecting their future business value, he is not that worried. After the performance card is used, not to mention affecting his commercial value, it will probably highlight his commercial value even more. The more projects that no one dares to touch, the more his "performance ability" can be demonstrated. Wu Mu felt that this job was worth taking. Of course, the main reason is that there is no problem with the car itself, and there is no problem with the car company either, they are just implicated. There is no moral issue in putting out fire for such car companies. "Besides, the name Phaeton FAW always sounds familiar to me. I feel like I've heard it somewhere before?" Wu Mu always felt that the name of this car company sounded familiar. After thinking for a while, he suddenly remembered. "This seems to be the company where Su Meng is interning?" Su Meng, whom Wu Mu had met a long time ago at the Celebrity Agency, was also his old friend. Wu Mu would occasionally chat with her on WeChat. I also heard her say once that she started her internship at FAW Phaeton during the summer vacation. After remembering why it sounded familiar, Wu Mu thought for a moment, picked up his phone, and pulled out Su Meng's WeChat, "Are you interning at FAW Phaeton?" I don’t know if Su Meng on the other end of WeChat was using her phone, but she replied immediately. A row of dots appeared on the phone screen. Wu Mu smiled slightly, "Are you also affected by the incident in your company?" Su Meng continued to nod, "I am responsible for this product line." Wu Mu was stunned for a moment, "Aren't you an intern?" Su Meng: "Yes, the intern vice president of the New Energy Department." what? No, the vice president also supervises interns, right? Wu Mu smelled the familiar scent of Gou Erdai. “Is this your company?”

The user on WeChat showed a typing status for a while, and then replied hesitantly, "I guess so." Wu Mu clicked his tongue and found that he seemed to know quite a few second-generation talents. Either they are the second generation of officials like Lin Qingyue, or the second generation of super rich people like Liu Lan and Su Meng. Since I was planning to take it, and it’s also my friend’s company. Then Wu Mu had nothing to hesitate about. "Remember to treat me to a meal later." He sent a message to Su Meng. Su Meng: “?” Wu Mu looked at it and didn't explain. He just turned to look at Shi Wu next to him and said, "You can take this endorsement." Shi Wu was obviously shocked, "Boss, there is no benefit in taking this project." "This kind of project may seem like a lot of money, but in fact it's just using your reputation to support their new car, which can easily backfire." Shi Wu thought that Wu Mu didn't understand the connection and didn't know the dangers. Isn't it obvious that you will be criticized if you accept this kind of endorsement? The trend has already started on the Internet. Even the top celebrities in the circle who have a very good reputation will probably be scolded to death if they accept it. "It's okay." Wu Mu waved his hand. Being scolded wouldn't hurt him at all, and he might not even be scolded. Looking back at the performance cards, he felt that the system might start with the reputation of the company. After all, seeing as this car has been criticized all over the internet, if the reputation problem is not solved first, it will be difficult to redeem the performance card. "Just contact the car company." What else is there to say about Shi Wu? Just be your own tool. But it's not over yet. "Their offer is too low. Forty million is not enough to ask me to help put out the fire at a time like this." No matter how good the endorsement is, the money still needs to be collected. "Let them raise the price to 60 million, and do not accept counter-offers." 60 million. Shi Wu complained in his heart that his boss's price increase was quite exaggerated. This amount was enough to hire Mo Mo. But since Wu Mu had made the decision, he had no choice but to contact Phaeton FAW. Then, I don’t know whether this big car company is really rich or Wang Hongtao is just getting impatient. After Wu Mu made his new offer, the other party actually agreed to it not long after. He seemed very anxious and said that he wanted to sign the contract and make the official announcement as soon as possible.

With Wang Hongtao's expedited processing, the two sides contacted and negotiated a new endorsement contract on the same day. That day, at eight o'clock in the evening. Weibo is in the midst of a public relations crisis, and the official Weibo account of FAW Phaeton's New Energy Department, which is being criticized by everyone, has released a new message. FAW Phaeton (new energy): "Ruifeng sets sail, and we are honored to have Mr. Wu Mu become the product spokesperson for our new energy vehicle Ruifeng. Thank you Mr. Wu Mu. @Wu Mu Evolution." "???" Undoubtedly, the users who criticized this car company below were confused by their new statement. What do you mean? At this point in time, why don’t you busy yourself with crisis public relations and hire a new spokesperson? Are you stupid? Are you planning to invite celebrities to endorse you and change the direction of public opinion? Whimsical! Look, we are scolding your new spokesperson too! Everyone wants to see who is so blind that he dares to stand against the public and accept such an endorsement. Then I looked and saw our old acquaintance, Wu Gou. In conjunction with the official announcement, the number of comments on Wu Mu’s Weibo account surged. "No, Wu Gou, are you crazy? Endorsing Phaeton's new car? Don't you know how their new car is being criticized now?" "It's a bit disgusting. Wu Gou, why do you want to make money from all kinds of rubbish? How can you accept an endorsement for a car company that mocks everyone for being poor?" "How much money did you get for giving up your horse?" "I used to think you were a decent person, at least you had a positive outlook, but now it seems like you're just a person who doesn't care about face for money." - ps: This one has 3,000 words, and there is another chapter with 3,000 words, which is an improvement of 1,000 words. I didn’t take a day off today as it’s my birthday, and I’m still working hard here typing. Can you brothers give me a monthly vote to encourage me? Woohoo, please vote for a monthly ticket to save the child, the child really needs it! (End of this chapter)